The Evolution of Communication

It is 2016…new marketing technologies abound…one of the most unique being the Silver6 personalized video solution…positioning itself on the leading edge of this innovations firestorm. Just how did we get here? Let’s take a look back at the evolution of fundamental marketing communications/technologies: from direct mail, to email, and now to personalized video! The year was 1775 when Benjamin Franklin became the first Postmaster General. Fast forward almost two centuries to 1971, when the postal…

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